1. Entrepreneurs apply.
Bineta is a talented seamstress in Senegal, West Africa. Her gorgeous dresses are in high demand - but because she sews them by hand, she produces at most one or two per week.
2. Lenders choose.
One day a friend invites Bineta to join Zidisha, and she posts a loan request to fund her dream: an electric sewing machine.
Dozens of lenders around the world chip in to fund Bineta's loan.
3. Production increases.
The new sewing machine triples Bineta's production capacity. She now makes six dresses per week!
4. Jobs are created.
Bineta repays her lenders and raises a second loan to open a studio. She hires her first employee.
5. Business earnings improve lives.
Bineta now comfortably supports her children with the profits from her dress sales.
6. The next generation gets a head start.
Bineta uses her increased income to send her teenage daughter to a college preparatory school.
7. Loans are recycled to new entrepreneurs.
Bineta's lenders distribute the repaid funds to new entrepreneurs. One of them is Soni in Indonesia, who uses the funds to open an after-school tutoring center in his village. The cycle repeats!